SHOP.COM Reportedly Sells for $99 Million, the Biggest Domain Sale on Record

SHOP.COM has reportedly sold for $99 million. If the figure holds, it is the biggest recorded domain name sale of all time, ahead of the $70 million paid for AI.com. This was reported by Entrepreneur and Domain Investor Aston Kennedy of Domain Investors, at domaininvestors.co.uk and DOMAININVESTORS.LLC. Aston is a premium domain broker who knows the value and the price of truly valuable premium domain names.

Who bought SHOP.COM?

The buyer is Shopify. On 28 September 2026, Market America announced that it had completed the sale of the SHOP.COM domain name to Shopify. Market America said the sale goes with its move to MarketAmerica.com as its main shopping destination. Neither company named a price in the announcement.

Where the $99 million figure comes from

The price came out on 3 November 2026. Shopify's third-quarter financial filing shows $99 million in cash spent on acquiring intangible assets, and domain analyst George Kirikos linked that line to the SHOP.COM purchase. Shopify has not itemised the payment as the domain price, so the $99 million is a reported figure rather than one confirmed by either company.

How it compares with AI.com at $70 million

Until now the record belonged to AI.com. Kris Marszalek, co-founder and chief executive of Crypto.com, bought it for a reported $70 million, paid in cryptocurrency. The deal was completed in April 2025 and announced in February 2026. A $99 million SHOP.COM would beat it by $29 million. Before AI.com, the best-known records were CarInsurance.com at $49.7 million and Voice.com at $30 million. AI.com's own history is covered on a-i.llc and aidotcom.llc.

Why one-word .com names reach these prices

A single dictionary word on .com is rare, easy to remember and trusted by shoppers before they ever visit. For a commerce company like Shopify, SHOP.COM matches what people already type. It is a brand, a search term and a piece of advertising in one. The same reasoning drives demand for short AI names, which is why category names such as artificialintelligence.com.ai, a-i.llc and ai-snack.com keep rising in value.

What it means for domain investors

Sales like this set the benchmark for premium names. Domain Investors buys, sells and brokers premium domains, including the group's AI portfolio held by AILIMITED LTD (Company No. 17521997): ai-snack.com, ai-technologies.co.uk, a-i.llc, aidotcom.llc, automation.llc, integratingai.xyz, highsecurity.ai and ztsecurity.ai. To value, buy or sell a premium domain name, contact us with your enquiries through domaininvestors.co.uk.